Speak Your Audience’s Language…or Shut Up
Hai! This Japanese word for "Yes" may be the most famous international communication error in U.S. business folklore. The tale, [...]
Hai! This Japanese word for "Yes" may be the most famous international communication error in U.S. business folklore. The tale, [...]
Why do startups fail? They run out of cash, of course! Well, no. Actually, that's only the #2 reason. If [...]
Product Marketing separates your product from other products. Brand Marketing separates your customers from other customers.
By Ron Weissman Product checklists are the Silicon Valley product marketeers's crutch. They are so overused as to provide more [...]
Francis Moran case studies feature efforts to develop, implement and measure marketing programs. We are honored to have our work [...]
Francis Moran case studies feature efforts to develop, implement and measure marketing programs. We are honored to have our work [...]
In a previous post, I talked about the cool, capable, creative...and Brand-confused John Red Stone—a micro-entrepreneur musician who was a [...]
Image via Wikipedia John Red Stone (real person, but not his real name) is full-blooded Navajo. He is also a [...]
By Ken Rosen What is the role of social media as a sales channel to reach C-level executives and other [...]
By Ken Rosen Until 2006, the waters 22.5 miles off the coast of Pensacola Florida were like most coastal waters: [...]