This category talks about issues related to branding.
When you'd talk to Steve Jobs, he'd make every decision sound like a "poison decision." But I believe Steve Jobs was Steve Jobs largely because he knew which decisions were Poison and which were Optimization. How can you use this for your decisions?
A marketing responsibility I see often undervalued is the creation of Organizational Voice—the tone you use consistently across different media. [...]
Product Marketing separates your product from other products. Brand Marketing separates your customers from other customers.
By Ron Weissman Product checklists are the Silicon Valley product marketeers's crutch. They are so overused as to provide more [...]
In a previous post, I talked about the cool, capable, creative...and Brand-confused John Red Stone—a micro-entrepreneur musician who was a [...]
Image via Wikipedia John Red Stone (real person, but not his real name) is full-blooded Navajo. He is also a [...]
By Ken Rosen Brand is hot. So we've been doing intense thinking about how strong Branding improves performance. The problem [...]