Performance works the proof

The Proof

Over the past 15 years, we’ve helped an array of companies realize their individual performance goals.

Mike Gustafson, CEO, BlueArc (purchased by Hitachi Data Systems)
Project Goal: Target Market Selection and Tailored Pitches

I found Ken Rosen to be one of the few consultants able to bridge from idea generation and conceptual development into execution. He delivered on his commitments and clearly brought the voice of the customer through on our project.

(Added by Mike Gustafson 18 months later….)

Performance Works completed our project six quarters ago. And we’ve now had six record quarters in a row. That growth has been a comprehensive company effort, but I’d be the first to say Ken gave our marketing and sales teams the focus and ammunition to start the run. And six quarters later, the markets Ken defined remain our top focus.

Jon Kondo, CEO, Host Analytics
Project Goal: Company Repositioning based on Voice of the Customer

I engaged Performance Works to help with our market segmentation and positioning strategy.  Ken told me at the outset if we do our job right—and I emphasize “we” because they work so closely with clients—I’ll want to knock myself on the head and say “Is that it?,” because it will be so basic and fundamental to who we are and what we offer.  I have been in our space for 12 years and never have I felt as good and strongly that we hit the positioning on the head. 

The combination of his intellectual and creative curiosity combined with his absolute drive to find the truth provide a unique combination invaluable to any company.  I highly recommend him and his team to anyone.

Ernie Pierz, Director of Projects, BP Americas
Project Goal: Workplace Strategy and Change Management

Loree Goffigon has led several strategic efforts for BP over the last 10 years. In a true partnership, these efforts focused on delivering outstanding work environments, greatly enhancing employee collaboration and morale. Loree is personally committed to excellence and brings a strategic focus to all her efforts in an energetic and engaging fashion. She clearly values teamwork and communication and works diligently to ensure alignment at all levels.

Walter Hinton, Global Director Field Marketing, HGST (a Western Digital Co.)
Project Goal: Target Market Selection and Tailored Pitches

Performance Works’ deep knowledge of vertical markets and use cases delivered tremendous value to HGST.  We especially appreciate how they apply the voice of the customer to the technologies we sell.  Most consulting firms lack the industry expertise to apply technology to customers’ actual use cases.  Performance Works knows the verticals and translated the language for our sales teams in ways that created new opportunities.

Jussi Harvala, CEO, Solid Technologies
Project Goal: Repositioning to Expand Value Prop and Support Higher Pricing

I knew we needed to sell higher in the organization with a broader value proposition at a higher price point. Performance Works repositioned our company in a way that interests executives, provides strategic value for customers, and separates us from commodity products. Our new approach has worldwide applicability, supports a senior management sale, and justifies enterprise-level pricing.

Wendell Kaiser, Vice-President of Sales, Solid Technologies
Project Goal: Repositioning to Expand Value Prop and Support Higher Pricing

I’ve led sales teams for multiple world-class companies. And the sales training with Performance Works was the best I’ve seen. The market requirements and pains were well-researched and the delivery was designed for action. Every one of my reps called to tell me they were shocked to receive clear, compelling versions of a short elevator pitch, longer elevator pitch, short presentation, and extended presentation prepackaged and ready to use. It’s obvious they understand what sales teams need in order to be successful.

Steve Silverstein, Director, Real Estate/Workplace Services, Deloitte Touche
Project Goal: Global Workplace Strategy and Communications Planning

We needed to rethink our workplace strategy to increase collaboration, flexibility and utilization. Loree Goffigon,  was very valuable in helping us navigate the organizational and functional challenges that goal presented. She paid close attention to the varied needs of our people and forged consensus around key ideas to move us forward. I heartily recommend her and her team to any organization wrestling with complex issues requiring both a strategic vision and an executable plan.

David Arena, Head of Corporate Real Estate, JP Morgan Chase
Project Goal: Headquarters Strategic Plan

One of the things I like most of about working with and talking to Loree Goffigon is her passion for new ideas. She brings a truly genuine level of enthusiasm to her work that energizes both the process and those she works with. She is always ready to consider a new perspective and ready to tackle a challenging problem and the result is answers that are both practical and inspirational. Her team helped us create a new workplace model that shifted our approach to collaboration and idea sharing and, as importantly, resulted in a work environment that fit us like a glove. She changed how we thought about the potential of our project.

Susan Monaghan,Vice-President, Customer Service, Cisco Corporation
Product Goal: Executive Communication and Team Development

Ken Rosen, helped my organization—and me—develop more than I ever hoped. And at two to three times the pace and growth I expected. Ken helped me not only see how to become a better leader, but helped me get there too. He is an incredibly observant and trusted business partner, and I would not want to imagine running my team without him.

Lynn Jurich, President, Sun Run Solar Power
Project Goal: Quantitative Customer Research Leading to Company Positioning

Ken Rosen has an uncanny ability to simply make your life easier. Ken’s value goes beyond smart and efficient execution; he helps you redefine scope to gain more meaningful insight. He helped SunRun develop a deeper understanding of our diverse customer community by approaching the task with rigor, imagination and even audacity when appropriate. Ken left us with practical tools to implement change, but more importantly taught us new skills for approaching challenges as they arise in the future.

Jim Green, CEO, Composite Information Systems
Project Goal: Repositioning of Core Company Value Proposition

Ken Rosen has a unique capability to see beyond the capabilities of products to an understanding of how they could benefit the businesses of those that use them. His articulation is eloquent, his working style is great, and his contributions to me and my organization have been outstanding. If you get the chance to work with Ken, you should.

Martin Zimmerman, Chief Executive Office, County of Los Angeles
Project Goal: Governance Strategy and Assessment

We found Performance Works to be very knowledgeable about organizational culture, politics, structure and dynamics. Their analysis was insightful and their recommendations sound and realistic.  They understood the County’s needs and were very adept at facilitating discussion at workshops. They were quite perceptive and quickly grasped our specific issues.

Lance Carlson, President, Alberta College of Art and Design
Project Goal: Strategic Positioning and Print Communications

I worked with Loree Goffigon on a strategic positioning project for the college, and she was great. She’s incredibly sharp, strategic in her thinking, and really sees how the big picture goals connect to the tactics of execution. The concept strategy was exactly what was needed. I was very pleased with the quality of her work and would recommend her without hesitation. Plus she is a lot of fun, and that means something too.