Category Archives: Marketing

Can a Tail Wag its Dog?

Good marketers are religious about “Whole Products” and “Ecosystems.”  Ecosystems usually complete “Whole Products,” but they can also invent new products. Here’s how. Whole Products and Ecosystems “Whole Product” means “everything your customer needs to get their job done.”  This is also the “Viable” in “Minimum Viable Product.” No matter how exciting your features, if missContinue Reading

Speak Your Audience’s Language…or Shut Up

Hai! This Japanese word for “Yes” may be the most famous international communication error in U.S. business folklore. The tale, of course, is Americans say “Yes” when they agree. But Japanese say “Hai” when they understand the speaker…even if they disagree. Many the proverbial American thought they had agreement with Japanese partners only to realizeContinue Reading

Gamification II: Crossroads

Guest post by Elizabeth McCaffrey (@eamcc) in support of the 11/21/11 #UsGuysChat on Twitter. (Thank you Elizabeth!) Please join Elizabeth, gamification pioneer Nick Kellet (@NickKellet) and the incisive, friendly attendees of UsGuysChat  by following the Twitter hashtag #UsGuysChat at noon PT/ 3pm ET. “It’s time to go deep on gamification,” remarked Ken Rosen at theContinue Reading

Take the Higher Ground: From Product to Leadership Positioning

By Ron Weissman Product checklists are the Silicon Valley product marketeers’s crutch. They are so overused as to provide more cliché than caché, as they try “prove” that our product has better features than the other guy’s—as if that’s all that matters to the buyers. Myopic marketeers often forget to ask whether these checkbox differencesContinue Reading