Can a Tail Wag its Dog?
Good marketers are religious about “Whole Products” and “Ecosystems.” Ecosystems usually complete “Whole Products,” but they can also invent new [...]
Good marketers are religious about “Whole Products” and “Ecosystems.” Ecosystems usually complete “Whole Products,” but they can also invent new [...]
Performance Works Partner Ron Weissman was invited to Queenstown, New Zealand to help their growing angel investment community distinguish between good [...]
I'm a fan of creating and selling Minimum Viable Products (MVP). I don't know how many times I've quoted Eric [...]
By Ken Rosen When Virgin America first took off, I flew it quite a bit…as personal research. I was intrigued by [...]
By Ken Rosen Until 2006, the waters 22.5 miles off the coast of Pensacola Florida were like most coastal waters: [...]
By Ken RosenOur last post scratched at the implications of this shocking stat from a 10-country, Accenture study:73% of shoppers [...]
By Ken Rosen Every once in a while, I get shocked in a Twitter chat. Today, it was: 73% of [...]
By Ken Rosen Brand is hot. So we've been doing intense thinking about how strong Branding improves performance. The problem [...]
By Ken Rosen Pew's data below on the penetration of gadget ownership among U.S. adults shrieks loudly about the need [...]
By Ken RosenOne of the fascinating things to me about social media is the quantitative analysis possible. 99% of the [...]