It’s been a long time since I worked with Steve Jobs, but he had this great line (he had many of them):
If you put a drop of poison in a glass wine, you get poison.
And if you put a drop of wine in a glass of poison, you get poison.
It’s about never compromising. It’s romantic and pure and totally Steve. Yet even a moment of thought tells you it doesn’t lead to optimizing. And if you think Steve didn’t optimize, well, you never had the privilege of watching him work.
You need to know whether you’re making a…
Here’s a warning: almost EVERY decision will initially look like an Optimizing Decision. They are not.
Just knowing, “Is this a Poison decision or an Optimization decision?” will change your mindset and approach:
When you’d talk to Steve, he’d make almost every decision sound like a “poison decision.” But personally, I believe Steve Jobs was Steve Jobs in large part because he knew which decisions were Poison and which were Optimization.
Image credit: CC 2.0 Robert-Couse-Baker
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